Our Story
From a honeymoon dream to a maison built on Swiss craft and Arabian soul.
A decade. Five chapters.
Dubai. A honeymoon. A scent that would not fade.
Maya and Ali travelled to Dubai for their honeymoon. She had spent years in banking — precise, structured, measured. Dubai was the opposite: warm, opulent, scented at every corner. She brought several fragrances home.
Back in Zürich, every time she opened a bottle she was back in that city. Colleagues kept asking what she wore. The fragrances weren’t available in Europe. That was the first signal.
An idea that would not let go.
Maya began to shape a fragrance of her own — the warmth of the oud she had fallen for in Dubai, carried into something personal. She conceived Oud Amal herself: the vision, the direction, the feeling it had to evoke.
She named it Amal, the Arabic word for hope — a name she had once kept for a daughter; that year, her third son was born. To bring the composition to its final form, she worked with a trained perfumer. The vision was hers; the craft of building it, a collaboration. That is how M’OUD has worked ever since.
“Amal is Arabic for hope. It became the name of our first fragrance.”
M'OUD Switzerland is founded.
M’OUD Switzerland GmbH was founded in Zürich. Maya is its co-founder, creative director and face — she sets the direction, the stories, the worlds each fragrance lives in. After Oud Amal she continued with Soleil Levant, Amber Mirage and D’Or Davana, this time in close work with Swiss perfumer Patrick Müller.
Ali manages the architecture: finance, design, operations. Together they built something neither could have built alone. Swiss craft. Arabian soul. A fusion of the best of both.
100 trees. Certified, not promised.
On 29 March 2024, M’OUD received official certification from One Tree Planted — recognising 100 trees planted. Not a promise. A certificate, signed and dated.
Every 100 ml M’OUD bottle sold funds the planting of a tree. This commitment was built into the brand from day one — not added later as a marketing decision.
Verifiable luxury begins.
M’OUD launches its numbered edition system — each bottle carries a unique serial number linking the owner to the exact batch and concentration.
A foundation built deliberately, layer by layer: traceable origins, documented standards, and a commitment to say only what we can prove.
M'OUD
M’OUD is pronounced like the English word “mood” — a single syllable. The apostrophe honours the Arabic etymology: “M” as the Swiss maison, “OUD” as the heart ingredient. The name bridges two worlds — Swiss craft and Middle Eastern depth.
Whether written as M’OUD, MOUD or moud — all variants refer to the same brand: M’OUD Switzerland GmbH, registered in the Swiss commercial registry. The official spelling with the apostrophe is used across all brand materials.
Swiss Label Certified
In 2024, M’OUD Switzerland GmbH became an officially certified member of Swiss Label — the organisation that has promoted Swiss products and services with the protected crossbow trademark since 1917. This is not a self-declaration. It is a verified certification that confirms our Swiss origin, our adherence to Swiss quality standards, and our commitment to authentic craftsmanship.
The crossbow mark — registered internationally under trademark Nr. 1’030’069 — is protected in Switzerland and in all major export countries. For our customers worldwide, it serves as an independent guarantee that M’OUD fragrances are genuinely Swiss: conceived, developed and quality-controlled in Switzerland.
Not a claim. A certification.